ASICS has been developing sports footwear and apparel for more than 50 years. In this time, innovation has been the key to our introduction of design philosophies that have revolutionized the world of sports. At our research and development center in Kobe, Japan, we work in close collaboration with male and female athletes. Through our scientific approach, we have strived to create highly innovative sports product solutions that our customers rely upon. Technologies, such as the core GEL cushioning system and Flytefoam are renowned for enabling the most comfortable and performance-enhancing footwear and apparel on the market, for athletes and active consumers alike.